Harrods
bag for life campaign
Logo/Slogan combining an eco-responsible approach and hints of fashion culture.
The beginning of an era where environmental sustainability must be a priority.
Non-woven polypropylene bag. Non-toxic, reusable and recyclable material. Water-resistant. Size suitable for any shopping item including shoe boxes. Technique used: Heat transfer printing for vibrant colours and crips lines.
Limited editions in partnership with artists specialised in collages inspired by the fashion world. Creating art with existing materials can be considered as a form of recycling.
Limited edition branded reusable, washable coffee cups.
Emailing announcing the launch of the Bag for Life campaign.
Campaign awareness in-situ. Animated plasma screens.
project details
Presentation of a fictional project for Harrods.
Brief: to go further in its desire of more eco-awareness and sustainability, Harrods is now launching the Bag for Life campaign.
Creation of the logo, the slogan, the bag design, the reusable coffee cup design, the seasonal collaborations/limited editions, the plasma advertisement, the emailing announcing the launch.